Had a nice dinner last night with my cousin Brittany who is working at DKNY for the summer. We went to the new Sam Talbot restaurant Imperial No. 9. Imperial is located in the Mondrian SoHo hotel on Grand Street. Entering the hotel through a gorgeous hotel through a forest of trees, through the blue feathered lobby, and into the beautiful greenhouse/garden dining room is a bit surreal. The food is mostly fresh seafood styled tapas. I highly recommend the scallops.

International buyers are back! C’est vrai!

by RED DELICIOUS on AUGUST 1, 2011

It’s been some time since we’ve talked about foreign investors.  We now have good reason to revive the conversation.  According to Urban Digs, much of the uptick in activity we’ve seen over the last six months has come from foreigners swooping in for pied-a-terres, looking to buy their piece of the Big Apple.  Indeed, even in our business, we’ve seen an uptick of investor activity coming from abroad, particularly Brazil and the Middle East, with a Greek and Turk here and there.  What this means for you sellers is a bit of cultural sensitivity of what this may mean in the course of a deal:

-       Though still a rarity, it’s not unheard of to have offers made on apartments sight-unseen by buyer’s brokers who understand their clients’ needs inside out.  Maybe they lost out on a previous deal, maybe they have a friend in the building.  Nonetheless, don’t be surprised if they don’t need to see the apartment, either to make an offer or gulp to sign the contract.

-       Many foreigners find the concept of divulging all of their financial information to be considered for a property … well … just foreign.  Be sensitive to the fact that they may feel offended by the idea of showing all their cards.  Take care when asking personal information and assure them that this is to simply understand who they are and weigh their qualifications against those of other interested buyers.

-       Lastly, most foreigners will be purchasing properties in cash versus opting for some financing vehicle.  This is particularly the case for pied-a-terres, where one NYC apartment might represent a mere fraction of their world-wide real estate holdings. Don’t discount an all-cash offer with minimal supporting documentation behind it.  Instead, explain your reasons for requiring more information of the buyer to ensure you don’t hit a sensitive spot

When should you buy in a new development for the best deal?

by RED DELICIOUS on JULY 18, 2011

With tax abated properties getting absorbed with each passing week and the inventory of spanking new properties dwindling, fresh new developments coming to market are attracting many interested buyers.  Generally, they are frustrated by the feeling of seeing properties 80%+ sold and having few options from which to choose.  They are also feeling the pressure of decreasing jumbo loan limits and wanting to take advantage of today’s historically low interest rates.  

If you are one of these buyers, you may wonder: “is it better to aggressively jump on a brand new development and purchase one of their first units or wait until a few months down the road to gain the greatest pricing leverage?”  Unfortunately, no clear answer exists.  This is because one could argue the greatest pricing leverage to be had at multiple milestones during a new development’s lifecycle:

·      When it first hits the market argument: the developer seeks to prove viability and will likely discount the first few units to get some sales under his belt

·      The 30% sold argument:  many lenders won’t touch new developments until buildings reach this threshold so the developer is incentivized to hit that mark

·      The 50% sold argument:  50% is the minimum threshold to get Fannie approval, thereby increasing financing options for would-be buyers, therefore the apartments sold prior to that mark should get a good discount

·      The last few units left argument:  once a developer only has a few apartments left, the theory goes, they’ve made most of their money and just want to be done with the project so they’ll discount the last few units.

Now, go back to each of these arguments and think of the flip side of the equation, why it makes no sense for the developer to discount at any stage … not too hard a task, eh?  What we’re saying is that you could strategize ‘till you’re blue in the face and you may never fully understand the developer’s unique circumstances, strategizing until the building is sold out and you’re left with nothing to show for it. 

Use your own personal situation and life needs to guide your decision-making instead.  Does the development have the kind of features you seek?  Do you have the financial wherewithal to purchase the apartment?  What alternatives exist to you?   By letting your situation guide the process, you’re sure to maximize your purchase discipline and minimize any regrets down the road.

Should you leave your apartment on the market during the summer?

Compliments of the Apple, Peeled:

The summer slow-down myth exposed

by MITCHEL ASKINAS on JUNE 17, 2011

It is considered common wisdom that the summer presents both sellers and buyers with the annual seasonal slowdown, both in the number of listings coming to market and in the number of contracts signed.  This is said to be the case due to the mass exodus of residents leaving the city for their Hamptons homes or European villas.

Now, while this might be true for those millionaires living among us (and there are plenty, to be sure), this is certainly not the case for the bulk of the properties responsible for a vast majority of sales volume nowadays, buyers and sellers of apartments under the $1.5 million mark.  Buyers in this range are quite serious and frustrated by the general lack of quality inventory, while sellers are motivated to make a deal and move on with their lives. The more people understand this reality, the less likely this “common wisdom” is to become a self-fulfilling prophecy. 

As Fred Peters wrote on Warburg’s blog about the history of this wisdom:

Increasingly, as smaller apartments entered the sales mix, the seasonality curve flattened. It didn’t disappear, but it flattened. If you are buying a one or two bedroom, you probably don’t care that much whether you are buying it in January or July. You are not spending the summer in the Hamptons. And increasingly we live in a world of two income couples; most of THEM are not spending the whole summer in the Hamptons either.

So what does this mean for everyone?

• Existing Sellers:  If you’ve been on the market for more than a few months, you might be considering pulling your property off the market and waiting it out unit Labor Day.  Don’t!  Instead, use this opportunity to freshen up your listing:  1) re-run your comps to make sure your price is competitive;  2) look at the apartment with a fresh set of eyes as it relates to staging, and 3) consider taking new pictures, particularly if you have outdoor space that looks greener now than it did a few months ago.
• New Sellers:  Remember, waiting until the fall to list, while it may mean more traffic, also means more competition.  Consider listing now full-steam ahead to take advantage of the general tightness in the market and today’s low interest rates to woo buyers.  Just because you’re getting fewer buyers coming through the door doesn’t mean that they are any less motivated; quite the opposite.  Those buyers coming to you now are likely to be more serious than during other times of the year, as they’re giving up barbecue and beach time to visit properties.  Should any offers arise, engage them fully and negotiate every step of the way.
• Buyers:  The hot summer months don’t mean you need to put your search on hold until the leaves start turning.  If you’ve been in the market for several months and have not been finding properties in your price-point, you can leverage this time to test out wider negotiation margins for properties you do like.  Furthermore, those savvy sellers who do list now (read above) are likely to understand the market well and are also likely to be priced correctly.  Lastly, know that you are taking advantage of historically low interest rates.  Who knows where rates will be in the fall?  Work with your broker to stay on top of new listings as they come online so you can pounce on them, should they be the right fit.

To both buyers and sellers, take heart.  The summer in no way means you can’t get what you’re seeking: a meeting of the minds with the other side.  So grab your lemonade and flip-flops, and put your best foot forward!  There are some great transactions to be had!

Good News for Battery Park

Nice to hear this positive news for one of my favorite areas to sell in.



Battery spark - NYPOST.com

Elle Decor concept house at +ART

Please click on the title to see more about this year's Elle Decor's Concept House to be featured at one of the new development's I worked on - +Art in West Chelsea. Oh - and tickets benefit a good cause - Housing Works. 

A Visit to Providence

Hello All:

I am currently in Providence Rhode Island to attend a marketing conference over the next two days. I am looking forward to learning new ways to better serve my clients.

I am always so energized and excited to attend these kind of things. There are always a few good ideas  or strategies that  result from a few days of sitting in a hotel conference room somewhere in the world. :)

It is also nice to get out of NYC for a couple of days. These past few months have been extremely hectic for me - with finishing up  the sales at Columbia Commons -and 6 weeks of Jury Duty at the same time!. I have been playing catch up over the past month, so now is the perfect time to spend some time, knee deep, in the resale side of my business.

The part of this excursion that I am not so happy about ... thanks to a "check in" on Foursquare at my hotel - The Providence Biltmore - an historic beauty built in 1922,  it listed as one of the "tips" that at this hotel was  named "most haunted hotel in America" in 2000. Not really what a girl who already has trouble sleeping at night wants to hear! Ugh. Here is hoping that I don't have any unwanted visitors this evening.

Happy Mother's Day!!!!