When should you buy in a new development for the best deal?

If you are one of these buyers, you may wonder: “is it better to aggressively jump on a brand new development and purchase one of their first units or wait until a few months down the road to gain the greatest pricing leverage?” Unfortunately, no clear answer exists. This is because one could argue the greatest pricing leverage to be had at multiple milestones during a new development’s lifecycle:
· When it first hits the market argument: the developer seeks to prove viability and will likely discount the first few units to get some sales under his belt
· The 30% sold argument: many lenders won’t touch new developments until buildings reach this threshold so the developer is incentivized to hit that mark
· The 50% sold argument: 50% is the minimum threshold to get Fannie approval, thereby increasing financing options for would-be buyers, therefore the apartments sold prior to that mark should get a good discount
· The last few units left argument: once a developer only has a few apartments left, the theory goes, they’ve made most of their money and just want to be done with the project so they’ll discount the last few units.
Now, go back to each of these arguments and think of the flip side of the equation, why it makes no sense for the developer to discount at any stage … not too hard a task, eh? What we’re saying is that you could strategize ‘till you’re blue in the face and you may never fully understand the developer’s unique circumstances, strategizing until the building is sold out and you’re left with nothing to show for it.
Use your own personal situation and life needs to guide your decision-making instead. Does the development have the kind of features you seek? Do you have the financial wherewithal to purchase the apartment? What alternatives exist to you? By letting your situation guide the process, you’re sure to maximize your purchase discipline and minimize any regrets down the road.